IN -DEPTH STUDIES:
Holding Capacity
The main objective of this study is to evaluate the potential of the market over a specific time spam, in order to determine the feasibility of opening new branches.
A thorough branch expansion analysis will be conducted in cities of interest. This will involve sizing the current market in order to develop a ranking that identifies the cities with the greatest potential for future openings.
The study specifically includes the following:
Economic and sociodemografic analysis for country and metropolitan areas.
Sizing of the market available in each city or metropolitan area.
Survey of the current supply, i.e., client’s direct and indirect competitors.
Use of key indicators to identify areas with potential for growth in each metropolitan area.
Definition of the potential number of branches in key cities, based on market volume, current supply, and expected market share.
Identification and ranking of metropolitan areas with the greatest growth potential, based on the indicators mentioned and other commercial variables relevant to the client.
Openings calendar based on market saturation.
Analysis of growth rates in the sector over recent years, along with population projections, socioeconomic group trends, macroeconomic variables, etc. Using this information, we can project the markets in each city over a specific time horizon set by the client.
Report with all the methodology specified and results (includes presentation)
Estimate delivery time - 4 weeks
We indicate the areas where your business has the greatest potential
You can visualize the areas on a map for easier analysis